seventeen, cosmo and marie claire were included as part of an iphone/itouch holiday gift guide that launched recently.
you can download the app by logging on to:
http://itunes.apple.com/webobjects/mzstore.woa/wa/viewsoftware?id=334096900&mt=8
the app was created by nearbynow and includes, in addition to the pubs mentioned above all you, real simple, sunset, details, southern living and cooking light magazines to fold their holiday gift selections into the app. in addition, the app included gift guides from retailers including nordstrom, bon-ton, macy’s, charlotte russe and buckle.
tonce users find products they wish to investigate further or purchase, they simply tap the “find nearby” button at the bottom of their iphone screen, and nearbynow's concierge service goes to work, ensuring the item the customer wants is in stock at his or her nearest store. nearbynow sends the customer an e-mail verification, typically within 10 minutes, and the customer can stop by the store and check out the item. there is also a “find online” option for those shoppers who prefer to buy online.
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