hearst magazines digital media, a unit of hearst magazines, and modiface inc. announced the launch of a technologically-enhanced beauty makeover tool on realbeauty.com, a comprehensive online beauty destination launching later this month. this new makeover tool allows users to upload photographs, without having to calibrate facial positioning, and instantly see how they would look with new hairstyles, hair colors and cosmetics. in future phases, the application will allow users to visualize anti-aging and simulate weight loss. the makeover tool can be found on realbeauty.com and will be available in the coming months on the web sites for seventeen, marie claire, good housekeeping, redbook and harpers bazaar. an iphone version of the application will also become available following the launch of the web applications.
“we chose modiface as our partner in part because they conducted extensive scientific research while developing their beauty makeover tool and we believe that research really paid off. no other tool on the market automatically calibrates the positioning of the face once a photo has been uploaded. the modiface tool does this with a level of sophistication and visualization that is not available in other applications,” said chuck cordray, senior vice president and general manager, hearst magazines digital media. “modiface has also made it simple for us to monetize the tool through the integration of advertising and sponsorship opportunities.”
“another key element of the technology is the inclusion of branded cosmetics,” said dr. parham aarabi, ceo and founder of modiface inc. “we have five phds working at improving our technology on a daily basis and a team of tech experts who are continually updating the tool with the latest styles and products. our ongoing partnership with hearst will ensure that all of their participating sites feature the latest color trends and styles for users to interact with.”
on this easy-to-use tool, users can simply upload their photos for facial processing. once the photos are uploaded, the technology--using patented algorithms--detects the face, lips, eyes, and nose and automatically selects regions on which to apply makeup. these algorithms are based on nearly a decade of research at stanford university and the university of toronto and are what truly differentiate the product from others on the market. once the facial features are detected, the tool selectively applies makeup or other effects to the face in a matter of seconds, and shows the user her before and after photos. users can then email the result to friends or family, print a list of products used on the face, or share their personal beauty results on facebook or twitter.
about hearst magazines digital media
launched in march 2006, hearst magazines digital media, a unit of hearst magazines, is dedicated to creating and implementing the digital strategy for hearst’s magazine brands and other sites, which serve the company’s consumers and audience. the unit has launched, re-launched or acquired 25 web sites and nine mobile sites for brands such as cosmopolitan, esquire, good housekeeping, marie claire and seventeen, as well as original digital properties such as delish.com, a food site in partnership with msn; thedailygreen.com; teen sites misquincemag.com and mypromstyle.com; and realbeauty.com, a beauty site launching in september 2009. to round out its growing portfolio of interests for teens and women, hearst digital has acquired q&a platform answerology.com; the ecrush network (ecrush.com, espin.com), a teen social community; social shopping site kaboodle.com, and realage.com, a consumer health site.
about modiface
modiface inc. is a leading technology provider for anti-aging, weight-loss, color cosmetics, and hairstyle virtual makeover technologies. founded in 2006 by university of toronto professor parham aarabi, modiface’s fully-automated virtual makeover technology is the result of over a decade of research at stanford university and the university of toronto, and is the subject of 11 patents and more than 50 scientific publications. this technology is currently licensed to 23 beauty brands and media companies, and powers some of the most popular web, social network, and mobile makeover applications.
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